The single biggest mistake people make with AI tools is not the tool — it is the prompt.
The mistake
Typing "make this better" and expecting the AI to read your mind about what "better" means for your audience, your goals, and your voice.
The fix
Tell it three things every time:
- Who it is for (e.g. "a small business owner with no technical background")
- What outcome you want (e.g. "make them want to book a call")
- What to cut (e.g. "remove jargon, keep it under 100 words")
Same tool, same model, dramatically better output. Try it on the next thing you ask AI to fix.