Clay Pricing 2026: Two Credit Currencies
Clay pricing in 2026 has a Free plan (100 Data Credits and 500 Actions a month, unlimited seats and tables), Launch starting around $149 per month, Growth around $495, and custom Enterprise. Since March 2026, usage bills in two currencies: Data Credits for marketplace enrichments and Actions for workflow operations. Failed lookups are no longer charged, and marketplace rates were cut sharply.
What is Clay, and who is it for?
Clay is a sales prospecting and data enrichment platform that pulls contact and company data from dozens of sources into spreadsheet-like tables, then runs AI research and outreach on top. It fits founders, sales teams, and solopreneurs building targeted lead lists and automating personalized outbound. You start with a list, enrich it with emails, phone numbers, and firmographics, and use Claygent, Clay's AI research agent, to fill gaps. The appeal is turning scattered data into a clean, actionable prospect list in one place.
| Plan | Price | Included usage | Best for |
|---|---|---|---|
| Free | $0 | 100 Data Credits + 500 Actions | Testing, small lists |
| Launch | ~$149 / mo | Expandable credits + actions | Solo & small teams |
| Growth | ~$495 / mo | Higher credit tiers | Scaling outbound |
| Enterprise | Custom ($30K+/yr avg) | Custom | Large teams |
Prices and limits change often — verify on the official pricing page before deciding.
How much does Clay cost in 2026?
Clay has a Free plan, then Launch starting around $149 per month and Growth around $495, with Enterprise custom (contracts averaging $30,000-plus a year). Clay replaced its old Starter, Explorer, and Pro plans with Free, Launch, and Growth, and each paid tier expands your Data Credit and Action allowances. Prices vary with the credit tier and billing term. Here is the lineup, based on Clay's pricing and independent trackers as of July 2026.
What are Clay's two credit currencies?
Since March 2026, Clay bills usage in two separate currencies. Data Credits buy third-party data from Clay's marketplace — email finding, phone numbers, firmographics, technographics, and Claygent AI research. Actions measure platform work — running workflows, formatting data, and routing requests between tables. They are tracked and consumed separately, so a plan gives you an amount of each. Understanding the split matters, because a workflow-heavy setup burns Actions while a data-heavy one burns Data Credits, and they run out independently.
Did Clay get cheaper per lookup in 2026?
Yes, in one important way. The March 2026 overhaul cut marketplace rates by 50 to 90% across most providers, so individual lookups now cost a fraction of what they used to, and failed lookups are no longer charged at all. That makes basic enrichment cheaper and less wasteful. The costs that remain high are multi-provider waterfall enrichments — where Clay tries several sources for one field — and phone numbers. So lean lookups are cheap, but aggressive multi-source enrichment still adds up.
Is Clay worth it for solopreneurs in 2026?
Clay is worth it for solopreneurs and small teams doing serious targeted outbound, where clean enrichment and Claygent research replace hours of manual list-building. The Free plan (100 Data Credits and 500 Actions) is a real way to test the workflow, and Launch around $149 is the entry for regular use. It is overkill if you only need the occasional email lookup — the value shows up at volume. Budget for both currencies, and lean on the cheaper single-source lookups to control spend.
Frequently asked questions
How much does Clay cost in 2026?
Clay has a Free plan with 100 Data Credits and 500 Actions a month, Launch starting around $149 per month, Growth around $495, and custom Enterprise averaging $30,000-plus a year. Paid tiers expand your Data Credit and Action allowances, and pricing varies with the credit tier and billing term.
What are Clay Data Credits and Actions?
Since March 2026, Clay bills in two currencies. Data Credits buy marketplace data like emails, phone numbers, and firmographics, plus Claygent research. Actions measure platform work such as running workflows and formatting data. They are consumed separately, so each plan includes an allowance of both, and they can run out independently.
Does Clay have a free plan?
Yes. Clay's free plan includes 100 Data Credits and 500 Actions a month, with unlimited seats and tables, multi-provider enrichment, Claygent AI research, and basic email outreach. It is enough to test the workflow on a small list. Regular prospecting needs Launch, which starts around $149 per month.
Did Clay lower its prices in 2026?
Clay cut marketplace rates by 50 to 90% across most providers in March 2026, so individual lookups now cost far less, and failed lookups are no longer charged. Multi-provider waterfall enrichments and phone numbers remain the most expensive operations, so lean, single-source lookups are the cheapest way to enrich.
Is Clay worth it for solopreneurs?
Clay is worth it for solopreneurs doing serious targeted outbound, where enrichment and Claygent research replace hours of manual work. The free plan tests the workflow, and Launch around $149 suits regular use. It is overkill for occasional lookups. Budget for both currencies and favor cheaper single-source lookups to control cost.
Bottom line
Clay is the go-to for data-rich, automated prospecting, and its free plan is a genuine way to test the workflow. The 2026 model has two moving parts: Data Credits for enrichment and Actions for workflow work, billed separately. The good news is lookups got 50 to 90% cheaper and failed ones are free. Start on Free, learn how each currency drains, and move to Launch around $149 once you are prospecting at volume.
Based on Clay's pricing and independent trackers as of July 2026. Sources: clay.com, landbase.com, warmly.ai, salesmotion.io. Written by Sandeep Singh for DailyFix.
