Durable Pricing 2026: Free Is Just a Subdomain
TL;DR: As of July 2026, Durable's free plan builds a website but keeps it on a Durable subdomain, then Starter is $15 per month, Business $25, and Mogul $95 (cheaper annually). The catch is the free tier: it is a preview only — you cannot connect a custom domain until Starter at $15 a month, which is the real entry point for any business site.
Last updated: July 2026 · By Sandeep Singh, DailyFix
Durable is an AI website builder aimed at solo service businesses: describe your business and it generates a full site in about 30 seconds, then bundles a basic CRM, invoicing, and marketing tools around it. For a plumber, cleaner, or consultant who just needs a professional presence fast, that speed is the whole pitch. The pricing is simple, with one thing worth understanding up front: what the free plan actually gives you.
How much does Durable cost in 2026?
Durable costs nothing to generate a site on the free plan, then Starter is $15 per month, Business is $25, and Mogul is $95. According to Durable's pricing page as of July 2026, annual billing lowers these to about $12, $20, and $80 per month respectively. Starter adds a custom domain, unlimited pages, the AI CRM, and premium widgets; Business adds team seats and marketing tools; Mogul supports up to five separate businesses.
Durable plans compared
| Plan | Price (monthly) | Domain | Best for |
|---|---|---|---|
| Free | $0 | Durable subdomain only | Previewing the AI build |
| Starter | $15 ($12 annual) | Custom domain | Solo business site |
| Business | $25 ($20 annual) | Custom domain + team | Small service team |
| Mogul | $95 ($80 annual) | Up to 5 domains | Running several businesses |
Prices and limits change often — verify on the official pricing page before deciding.
What does the free plan actually give you?
The Durable free plan gives you a full AI-generated website, but only on a Durable subdomain, so the address looks like yourbusiness.durable.co rather than yourbusiness.com. You can see the design, edit content, and judge whether the AI captured your business. What you cannot do is connect your own domain, which every real business site needs.
That makes the free plan a genuine preview, not a launchable product. It is genuinely useful for a 30-second gut check: type in your business, watch Durable build a site, and decide if it is worth $15 a month. But a subdomain address signals "not a real business" to customers, so the moment you want to go live properly, Starter is required. Treat free as the test drive.
Why is Starter the real entry point?
Starter at $15 per month is the real entry point because it unlocks a custom domain and removes the Durable subdomain — the single thing that turns a preview into a publishable business site. It also adds unlimited pages, the AI CRM for managing contacts, premium widgets, a stock image library, unlimited blog articles, and priority email support.
For a solo business, that bundle is the point of Durable: a site plus a lightweight CRM and content tools for one monthly fee, as reviewers like Cybernews highlight in their 2026 test. At $15 a month it is priced to replace a scatter of cheap tools. The free plan gets you to the decision; Starter is where Durable becomes something you can actually run a business on.
Who should use Durable in 2026?
Use Durable if you are a solo service business or freelancer who needs a professional website fast and does not want to fuss with design. It is built for speed and simplicity, and the bundled CRM and invoicing on paid plans can replace a couple of separate subscriptions. Starter at $15 a month is the realistic plan for a one-person business with its own domain.
Step up to Business at $25 if you have a small team and want marketing extras like review automation, a social post generator, and unlimited invoicing. Look elsewhere if you need a content-heavy site or fine design control — a builder like Framer gives far more layout precision, though it asks more of you. For simple, fast, "just get me online" needs, Durable is a strong, honest fit.
Frequently asked questions
How much does Durable cost in 2026?
Durable has a free plan that builds a website on a Durable subdomain, then Starter at $15 per month (about $12 annually), Business at $25 per month (about $20 annually), and Mogul at $95 per month (about $80 annually). Starter adds a custom domain and CRM, Business adds team seats and marketing tools, and Mogul supports up to five businesses.
Is Durable free to use?
Durable lets you generate a website for free, but the free plan keeps the site on a Durable subdomain and cannot connect your own custom domain. It is a way to see the AI build a site in seconds and decide if you like it. To publish on your own domain for a real business, you need the Starter plan at $15 per month.
Why do you need Durable Starter?
You need Durable Starter, at $15 per month, to connect a custom domain and drop the Durable subdomain, which any real business site requires. Starter also adds unlimited pages, the AI CRM for managing contacts, premium widgets, stock images, and priority email support. The free plan is a preview; Starter is the first plan you can actually launch a business on.
What does Durable Business add over Starter?
Durable Business, at $25 per month, adds up to five team members, live chat support, email sync and auto-reply, review automation, a social post generator, a Google ad generator, and unlimited invoicing. It suits a small service business that wants marketing and admin tools alongside the website, rather than just a single-owner brochure site.
Who is Durable best for?
Durable is best for solo service businesses and freelancers — plumbers, cleaners, consultants, salons — who need a simple professional website fast without design skills. Its AI builds a site in seconds and bundles a basic CRM and invoicing. It is less suited to content-heavy sites or brands that need fine design control, where a builder like Framer fits better.
Is Durable worth it in 2026?
Durable is worth it for a solo business that values speed and simplicity over design depth, with Starter at $15 per month as the realistic entry point once you need a custom domain. The bundled CRM, invoicing, and marketing tools can replace a few separate subscriptions. If you want granular design control, a dedicated site builder is a better fit.
The bottom line
Durable is one of the fastest ways for a solo business to get a real website live, with a helpful CRM and invoicing bundled in. The one thing to understand is that the free plan is a subdomain-only preview — a custom domain, and therefore a launchable site, starts at Starter for $15 a month. Based on Durable's pricing page and independent reviews as of July 2026, use free to test the AI build, then take Starter to actually go live on your own domain.
Sources
Pricing figures in this article trace to these pages, checked July 2026:
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