IFTTT Pricing 2026: The 2-Applet Free Cap
TL;DR: IFTTT pricing in 2026 has three tiers: a free plan limited to just 2 single-action applets, Pro at about $2.99 per month for up to 20 multi-action applets with webhooks, and Pro+ at $8.99 per month for unlimited applets plus AI services and JavaScript filter code. The free plan is a demo, not a workhorse.
Last updated: August 2026 · By Sandeep Singh, DailyFix
IFTTT ("If This Then That") is one of the oldest consumer automation apps, and its IFTTT pricing in 2026 is built to move you off the free plan fast. As of August 2026 the free tier caps you at two applets, so anyone automating more than a single task will feel the ceiling within a day. Here is what each plan costs and where the limits bite.
What does the IFTTT free plan include?
The IFTTT free plan includes just 2 active applets, and only single-action ones, with slower run speeds and no webhooks or advanced features. It is enough to connect, say, a smart light to sunset, but not to build a real workflow.
For a solopreneur that cap is the whole story: two applets disappears the moment you automate email, a spreadsheet, and a social post. The free tier works as a trial to prove the concept, then quietly pushes you toward a paid plan when you add a third automation.
How much does IFTTT Pro cost in 2026?
IFTTT Pro costs about $2.99 per month (billed yearly) and raises the limit to roughly 20 applets, adds multi-action applets, faster execution, and webhooks. According to independent pricing guides checked in August 2026, Pro is the tier most hobbyists actually need.
Webhooks are the real unlock here: they let IFTTT talk to services that are not on its built-in list, which turns it from a toy into something you can wire into other tools. Note that a couple of sources list Pro slightly higher near $3.49, so confirm the current number at checkout.
What do you get with IFTTT Pro+?
IFTTT Pro+ costs $8.99 per month and removes the applet cap entirely, adding unlimited applets, JavaScript filter code, AI services, and multiple account connections. It is aimed at power users running many automations across several accounts.
Filter code is the standout: it lets you add conditional logic in JavaScript, so an applet can decide whether to run based on data instead of firing every time. For most solo users that is overkill, but for someone running a side business on automations, Pro+ is the tier that stops you hitting walls.
How does IFTTT pricing compare to Zapier?
IFTTT pricing is far cheaper than Zapier at the entry level: $8.99 per month for unlimited applets undercuts Zapier's paid tiers, which bill on task volume. But IFTTT trades depth for price and is weaker at multi-step business workflows.
The honest split: IFTTT wins for simple, consumer-style triggers (smart home, social, notifications) at a flat low price. Zapier and Make win when you need many steps, branching, and thousands of business-app connectors. Pick IFTTT for cheap-and-simple, not for complex operations.
Is IFTTT worth it for a small business?
IFTTT is worth it for a small business only for light, simple automations — social posting, notifications, or connecting a few smart devices — where Pro+ at $8.99 per month is a bargain. It is not built for complex, multi-tool business processes.
If your automations are mostly "when X happens, do one thing," IFTTT Pro+ is the cheapest unlimited option around. If you need CRM syncs, multi-step approvals, or heavy data handling, your money is better spent on Zapier, Make, or n8n, which are built for that depth.
| Plan | Price | Applets | Best for |
|---|---|---|---|
| Free | $0 | 2, single-action only | Trying one simple automation |
| Pro | ~$2.99 / month (yearly) | Up to 20, multi-action | Hobbyists needing webhooks + speed |
| Pro+ | $8.99 / month | Unlimited | Power users wanting AI + filter code |
Prices and limits change often — verify on the official pricing page before deciding.
Frequently asked questions
How many applets do you get on the free IFTTT plan?
The free IFTTT plan gives you 2 active applets, and only single-action ones. That is enough to test the service but not to run a real set of automations, which is why most users upgrade to Pro or Pro+ quickly.
How much is IFTTT Pro per month?
IFTTT Pro is about $2.99 per month billed yearly, according to independent pricing guides checked in August 2026. It raises the applet limit to roughly 20, adds multi-action applets, faster speeds, and webhooks. A few sources list it slightly higher, so verify at checkout.
What is the difference between Pro and Pro+?
Pro caps you at around 20 applets and adds webhooks and speed. Pro+ at $8.99 per month removes the applet cap entirely and adds JavaScript filter code, AI services, and multiple account connections, making it the tier for heavy, multi-account use.
Does IFTTT still have a free plan in 2026?
Yes. As of August 2026 IFTTT still offers a free plan, but it is limited to 2 single-action applets with slower execution and no webhooks. It works as a trial rather than a tool you can run a workflow on.
Is IFTTT cheaper than Zapier?
Yes, at the entry level. IFTTT Pro+ at $8.99 per month for unlimited applets is cheaper than Zapier's paid tiers, which bill on task volume. But IFTTT is weaker for complex, multi-step business workflows, where Zapier is stronger.
Can IFTTT use webhooks?
Webhooks are available on the paid Pro and Pro+ plans, not the free plan. They let IFTTT connect to services that are not on its built-in list, which is essential if you want to wire it into other tools or custom endpoints.
Is IFTTT good for business automation?
IFTTT suits light business automations like social posting, notifications, and smart-device triggers. For multi-step processes, CRM syncs, or heavy data handling, tools like Zapier, Make, or n8n are a better fit despite costing more.
Does IFTTT offer a free trial of Pro?
Yes. IFTTT lets you try Pro free for about a week, which unlocks more applets and multi-action support so you can see what the paid tier does before committing. After the trial you drop back to the 2-applet free plan unless you subscribe to Pro or Pro+.
Bottom line
IFTTT in 2026 is the cheapest way to run simple, consumer-style automations, and Pro+ at $8.99 per month for unlimited applets is genuinely good value. Buy Pro if you need a handful of applets with webhooks; buy Pro+ if you run many automations or need AI and filter code. Skip IFTTT if your work involves multi-step business workflows, CRM data, or dozens of app integrations — Zapier, Make, or n8n will serve you far better, even at a higher price.
Sources
Related reads
- Zapier Pricing 2026: The Shared Task Pool Catch
- Make Pricing 2026: The Credit Multiplier
- n8n Pricing 2026: When Cloud Beats Self-Hosting
- Power Automate Pricing 2026: The Premium Catch
- Relay Pricing 2026: The AI Credit Catch